I have no words for this.  Okay.  Maybe I have a few words, but they are not nice words.

If you go to Barbie's website HERE, you can even help Barbie design the "ultimate outdoor mall."  Instead of having as a role model a doll who is superficial and consumerist, girls can now have an architect doll who brings a whole new superficiality and consumerism to her craft.

I think the word I'm look for is "horrifying."

Have a daughter who loves to build?  The Lego company does a better job than most at including female characters... though they've been gender dividing their products for a few years now.  SO not necessary.
Goldie Blox has some great toys to encourage basic engineering skills (though you have to buy several sets to do the fun things they show in their commercials).

I'm not sure why toy companies think they have to market to genders so much anyway.  The "girl toy" sections of stores are almost entirely pink and sickeningly sweet.  The "boy toy" sections are aggressive and even violent.  I'd love to see more toys and toy stores that were not gender-specific.

If you're anywhere near Salt Lake, check out Tutoring Toy, which -- in spite of being quite small -- is the most amazingly curated toy store I've ever been in (no gender divide there, either).


Goldie Blox commercial
"and we would like to use our brains"

Update: Someone at Mattel must have seen my article, because in honor of International Women's Day, they've released a group called "Role Models/Inspiring Women." It's about time! They also have a group they're calling "career dolls," which I assume at some point included our architect Barbie, above.  Unfortunately, most of the career dolls advertised on their site are no longer available.  And the new Role Models don't appear to be in stores, with limited availability only through pre-order.  Still out of reach.

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