|Steve Jobs. Image courtesy of|
Matthew Yohe via Wikimedia Commons.
-- George Gilder, Wealth and Poverty
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
-- Steve Jobs, BusinessWeek, May 25 1998
The architectural design ideal is a building that is both timeless and timely; both universal and client-specific; born of its site and its program, a memorable place.
The problem: WHO'S GOING TO PAY FOR THIS? The number of potential clients who can afford the luxury/risk of trusting an architect to give them this ideal are few and far between. Clients will instead deliver a laundry list of stuff along with a budget and then try to bargain for more expensive finishes than they can afford… because that’s the model they’ve been given.
What if we could “show it to them” not just with plans and sketches and models in a language they do not really understand… but with the language of architecture? What if we could give them a walkthrough?
Would a virtual walkthrough do it? A completed building "model home" like developers do? A high-end store at the mall? I don’t know. Just sayin’.